Sending a dotmailer for the first time

Click here for full details on how to create and send a dotmailer

Why use dotmailer?

• it complies fully with data protection and privacy laws and there is an unsubscribe facility built into all mail shots.
• your campaigns become fully trackable, with up-to-the-minute statistics to measure email delivery and engagement including; how many people and who specifically opened (and didn't open) your mailer, and what links people clicked on.
• understanding these analytics means you could create a 'hot prospects' list by analysing which clients/candidates are more engaged with your content.
• you can find Blue Arrow marketing designed campaign templates in the 'free templates' section.
• it helps you manage your email distribution lists so you and your team can maintain contact details simply and easily. Any email bounce backs can be checked so you can keep contact lists more up-to-date
• you get free and unlimited test sends to check exactly what your recipient will see to ensure accuracy and professionalism
• you can prepare campaigns in advance and then time them to arrive on the best day or time for maximum impact - or even when you are going to be on holiday.